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Why is WordPress maintenance essential for your Bristol website?

If you run a website today, then there is a decent chance that WordPress powers it. As the most successful and popular content management system out there, WordPress allows for the simplest, most user-friendly behind the scenes website design control possible. If you decide to run your website using this particularly powerful tool, then, you will know that your website is at least running on strong, secure foundations. But like anything else in life, over time your WordPress website will need maintenance.

Time and additions mean that the code can become stretched, errors can pop up, and problems multiply. This leaves you chasing your own tail, trying to find out what and where you made a change that caused a systems malfunction. That can become a headache even for experienced WordPress analysts and users. If you are a newbie or you are not tech-savvy, then WordPress issues can become a real headache. It could lead to your website loading poorly, not interacting correctly on some/all devices, and leading to visitors leaving your website.

Instead of making matters worse and continuing DIY solutions, investing in WordPress maintenance should be your first port of call.

Why do I need WordPress maintenance?

There are many reasons, but the simplest reason is this: time is money.

When you run a business, and you rely upon that website operating correctly and smoothly, it becomes a priority. For every moment that your website is down and dormant, you could be losing valuable time and money. This could have a detrimental and lasting impact on your business, causing you to lose out when previously you would have profited. This can become a major problem for you, but maintenance helps to solve these issues.

This means that when a problem does arise, you have someone you can contact to find the solution ASAP. This means:

  • Less time spent wondering why your website is not working correctly.
  • Less customer support complaints and queries, improving your reputation.
  • More opportunity to keep a customer on your website, avoiding bounce rates.
  • Increased chances to convince a visitor that your website holds the solution they need.
  • Greater commerce opportunities as your website is available in those crucial moments.

When someone makes the decision to use your product/services, they want to make the purchase now. If your website begins to give out on you, then you are not going to be in a good place with regards to customer retention later on don the line. With that in mind, we highly recommend that you consider the need for regular WordPress maintenance.

It might seem like an investment that is not needed when everything is working fine but having a WordPress maintenance service expert on-hand to help you out when you need them most is a huge help to any business. Let’s look at some reasons why hiring WordPress maintenance before you notice a red flag is a wise idea for any WordPress website owner.

Why should I hire WordPress maintenance services today?

Get ahead of the issue

Many times, a problem with your website might go entirely unnoticed until it is too late. It could be quietly chasing customers away, or it could be an issue that only impacts a tiny selection of your visitors. Still, each person who is unable to use your website is someone who will likely never return.

By having a maintenance expert on-hand and managing the website before a problem arises, you ensure that problems that are serious enough to lose your time, earning potential and/or reputation never develop.

Understand your system

Another major reason to get expertise on your WordPress website is the fact that an expert has to know where to start looking for issues. If you hire someone only when the problem becomes apparent and demand a quick solution, they might only be able to halt the problem without finding the cause.
By having regular WordPress maintenance carried out, though, the expert will know exactly where to look when problems do pop up. This allows for less downtime and a greater chance of retaining a permanent solution that brings an end to the issues at hand.

Improve website performance

Even the best design and the finest coding can have kinks and issues that hobble performance somewhat. If you would like to avoid such an issue, then you should have WordPress maintenance carried out. This allows for easier management of the website in terms of performance, leading to faster delivery of your services and products, easier interaction on all devise, and improved loading times.

All of these factors ensure that your website is more likely to retain customers by offering them what they need, as opposed to chasing them away for what you are unable to provide.

Maximise website security

Lastly, you should definitely consider utilising a WordPress maintenance package when you need something to maximise the security of your website. Website security is everything, and you want to know that your WordPress installation is:

  • Updated to the latest edition.
  • Making use of the latest security patches.
  • Protected from the newest ransomware and attacks.
  • Capable of being protected and backed-up regularly.
  • Providing you with the best return on investment regularly.

Each factor will likely play a significant role in helping you to make sure that your website can provide the utmost security for both you and your customers.

Ready to make a wise choice? Invest in WordPress maintenance today

Nobody should take risks when it comes to their website, which is why we highly recommend you invest in maintenance for WordPress today. Even if your website is brand new, having someone look over the behind-the-scenes factor that determine website performance is highly recommended.

Not only are you more likely to end up with a website that looks as good as it should, but you will have peace of mind that your back-end security is not going to put your website and your ability to earn at risk.

For more help in protecting any WordPress website, contact the team at Ben Smith for WordPress maintenance advice.