Web Design Frequently Asked Questions

Do I need a website?

If you operate a business, you need a website if you want to attract people online and tell them what services or products you offer.

Should I use a professional web designer?

Yes, if you want a website that is perfectly tailored to your business needs and has all the components you require such as quick download speeds and proper security. View Web Design Bristol Portfolio

What is UX?

UX stands for user experience and matches the design and content of your website more accurately to the visitor’s needs.

Can I build my own website?

Yes, there are lots of tools online that help you do this including templates. Getting it right, however, does require some expertise and design knowledge.

What does mobile-ready mean?

More and more of us are accessing the internet on our smartphones. Mobile ready means that your design and content displays clearly on smaller screens.

What is a secure website?

A secure website has encryption and protects users once they open a page. This is vital if you collect data or take payments online.

What does HTTPS mean?

HTTPS stands for Hypertext Transfer Protocol Secure and appears at the beginning of your web address. It confirms to the user that your site is secure.

Does Google favour HTTPS sites?

Google gives more importance to secure sites when organising rankings which generally means they favour HTTPS sites over ordinary HTTP.

What is website hosting?

It is the service that connects your website to the internet so that people can see your pages. It is sometimes purchased separately from the web design itself. More information about web hosting

Which website hosting package should I choose?

It depends on your needs. Shared hosting is the cheapest and can cost as little as a £10 a month. Dedicated server hosting, which can cope with large volumes of traffic, can cost several hundreds of pounds a month.

What are service pages?

Service pages are your main website pages that show what products or services you offer to your customers. They are generally written in a sales-orientated way.

How long should a website page be?

This depends on the type of business and content. Generally, less is more for your main service or product pages though blog posts can be anywhere between 300 and several thousand words.

How often should I post a blog?

Regular posting can help improve your search rankings so we would suggest putting up 1 or 2 blogs a month if you have one.

What business details should I put on my website?

You should include your address and contact number as well as email as a minimum at the bottom of your pages. This shows visitors you are serious and reputable.

Is download speed important?

Yes, if pages don’t download quickly, visitors get frustrated and can stop trying to view your site altogether. This is a problem you often get with off-the-shelf websites.

How do I attract people to my website?

There are various options including creating SEO orientated content that features high in search rankings or using social media to direct people to your site.

What is website SEO?

SEO stands for search engine optimisation and it’s a series of approaches, such as keyword choice, that improve your chance of ranking on the first page of search engines like Google.

What are keywords for?

People use keywords to search for things on Google and Bing. Putting these keywords in your website content can increase the chance of being found in searches.

How many keywords should I put on my web pages?

We recommend using keywords sparingly (perhaps two or three times per word or phrase). Overdoing it is considered spamming and can negatively affect your ranking.

What makes a successful blog?

Focus on creating great content regularly that your visitors are likely to find useful – answer their questions and give them the information they can use or share with friends.

How often should I blog on my website?

This will depend on a lot of factors but certainly once or twice a month as a bare minimum. If you have a lot to say, write more often.

Should I keep my blog and business website separate?

No. You can add a blog easily to any business website and it gives another way that visitors can find you online.

Should I put social media links on my website?

Most definitely yes. Nowadays you can set up your social media buttons for sharing and sending the link to a post when you upload it onto your blog.

Can I write my own website content?

Most businesses do but it’s important to get right. If you are not good at writing, hiring a content copywriter is a good choice and can improve conversions.

Why are inbound links important?

Quality inbound links from other sites tell search engines like Google that you are reputable and important and that can increase your ranking.

How do I get more inbound links?

The easiest way is to create great content that people want to link to. Another is to post guest blogs with an inbound link on reputable sites related to your business.

What is black hat SEO?

Some SEO techniques are frowned upon by search engines and can negatively affect rankings. These are known as black hat and include spamming (using too many keywords).

Where can I find images for my new website?

The good news is that there are plenty of royalty-free sites that provide images for websites. You can also create your own and upload them to your site.

Should I back up my website?

Yes. You should regularly back up all the content on your website. If your hosting fails or you are the victim of a cyberattack, you then have a copy that can be used to get you live again. Dont worry our hosting is backed up everyday.

Is a local web designer better?

A local web designer knows your area and is more easily accessible. If you’re having a bespoke website created this can be invaluable.

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